Mundanity (from the OED).
1. The quality or fact of belonging to the world; worldliness. obs.
2. The quality of being in vogue; fashionableness. rare.
3. The quality or fact of being commonplace, trivial, or ordinary. Also: that which is commonplace; a humdrum thing, a tedious necessity.
4 comments:
"The Ikea philosophy is optimistic: it encourages you to take control."
"Ikea hates the class system, hierarchies and deference."
http://www.guardian.co.uk/g2/story/0,3604,336379,00.html
"According to the IKEA philosophy, IKEA is not for the rich, it aims to improve the life of ordinary people"
http://app1.chinadaily.com.cn/star/2003/0130/sp8-1.html
You'd look good working for Ikea as a door to door salesman in Guangdong Province in China - not sure about reaching your sales quota though. Hey do u know how I can put together my Ikea bondage rack cum bench press cum guillotine cum vibrating ass stretcher?
Those quotes are amusing.
The Ikea philosophy is optimistic if you believe the End of Days will be held back by ready-to-assemble sofa tables and ornamental stones.
Im a believer! Now where can I get a makeover to actually look Ikean?
Anywhere in the wind-beaten ice wastes of Northern Scandinavia would be my first choice. You'll be able to get a good diy face peel there. But if you want to stay local, you could always try Freedom Furniture or Harvey Norman (or even Bronte on hard rubbish night).
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